D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
Job Summary:
The Copywriter focuses on creating impactful messaging for websites, landing pages, ads, and other marketing collateral. You excel at writing across a variety of formats and are deeply involved in campaign planning and messaging. Your copy drives engagement, supports strategic marketing goals, and resonates with target audiences at every stage of the customer journey.
How You Will Make an Impact:
- Craft compelling copy for website pages, landing pages, video scripts, direct mail, ads, and other campaign-related materials.
- Ensure copy aligns with brand voice and supports broader marketing goals, including lead generation and conversion.
- Assist in campaign planning and messaging, aligning copy with campaign objectives and audience needs at every stage of the funnel.
- Develop messaging that supports our value proposition, focusing on the macro challenges, needs, and concerns of our target audience.
- Conduct research to understand the needs, challenges, and motivations of our audience and tailor copy accordingly.
- Review and edit content to ensure clarity, accuracy, and adherence to brand guidelines and tone.
- Deeply understand audience behaviours to deliver the right message at the right time, maximizing engagement and conversion.
- Follow and help develop the company’s brand voice and writing guidelines.
- Follow industry best practices, stay informed of new trends, and look for continuous inspiration.
What You’ll Bring to the Role:
- 2-4 years of copywriting, content marketing, communications or journalism experience
- Proven copywriting skills with expertise in writing for multiple formats including webpages, ads, event collateral, and more with a specific focus on web and campaign-specific content
- Exceptional capability to craft compelling multimedia narratives that resonate with target audiences and effectively convey brand messages
- Proficiency with SEO principles and conversion-focused copywriting
- Demonstrated experience using digital and/or print content to generate leads
- Strong collaboration skills to work cross-functionally to ensure consistent messaging across channels
- Experience developing and executing copy that aligns with marketing and campaign goals
- Strong editing abilities and expertise in writing clean copy that requires little editing, with an openness and willingness receive feedback through the editing process and a commitment to delivering content that's best-in-class
- Effective project management and time management skills to manage multiple writing projects simultaneously, ensuring deadlines are met while maintaining high quality
- Creativity to find compelling approaches that cut through an ever-changing landscape
- Continuous improvement mindset to continuously seek out ways to improve copywriting processes and elevate effectiveness
- Experience working in a Creative Agency setting is an asset
Please Note: You must submit a portfolio or samples of your work to be considered for this position.
The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.
Base Salary Range
$70,000—$90,000 CAD
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
Top Skills
What We Do
D2L is transforming the way the world learns – helping learners of all ages achieve more than they dreamed possible. D2L’s products, partners and vast ecosystem supports millions of people learning online and in person. Our growing global workforce is driven to make learning products that will transform our world by making technology more human. To learn more, visit www.D2L.com.
