Copywriter- DTC & E-Commerce

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Copywriter, DTC & E-Commerce Creative
SharkNinja New York, NY | On-site 3x per week | Reports to: VP Creative, DTC & E-Commerce
About SharkNinja
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 4,100 associates, SharkNinja products are sold at key retailers, online and offline, and through distributors around the world.
Role Summary
The Copywriter will be an important voice within SharkNinja's DTC and E-Commerce Creative team, where brand storytelling and commerce performance come together. This role partners closely with Creative, Brand Marketing, Performance Marketing, and Product teams to drive awareness, conversion, and loyalty across our direct and digital commerce channels. From campaign copy and landing pages to paid social and email, this role ensures SharkNinja's Shark and Ninja brands show up with clarity, consistency, and impact at every consumer touchpoint.
You'll thrive here if you love the intersection of brand and performance, can move fast without sacrificing craft, and know how to write copy that doesn't just sound good - it converts.
Key Responsibilities

• Write compelling, conversion-driven copy for landing pages, PDPs, email, paid social, digital advertising, and other direct-to-consumer touchpoints

• Support the development of creative concepts and copy for DTC campaigns, product launches, and always-on commerce content across Shark and Ninja brand channels

• Translate product features and innovations into consumer-first messaging that drives both brand love and purchase intent

• Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality

• Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly

• Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals

• Use performance data and consumer insights to refine messaging and evolve copy based on what's working

• Help maintain brand voice consistency across DTC and e-commerce channels for both Shark and Ninja

Qualifications
Must-Haves

• 2+ years of experience as a copywriter with a focus on DTC, e-commerce, or performance-driven creative

• Bachelor's degree in English, Communications, Linguistics, Marketing, or a related field

• Proven ability to write across multiple formats including digital advertising, email, landing pages, PDPs, and paid social

• Experience writing copy that balances brand storytelling with conversion performance

• Working knowledge of the DTC and e-commerce funnel and how copy drives results at each stage

• Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration - this is a requirement, not a nice-to-have

• Strong written and verbal communication skills with the ability to present and defend creative decisions

• Detail-oriented with the ability to manage multiple projects in a fast-paced environment
• SEO, GEO, and AEO expereince

Nice-to-Haves

• Experience within consumer products, lifestyle, home, or technology-driven brands

• Familiarity with A/B testing and performance-informed creative development

• Experience collaborating within in-house creative teams or integrated agency environments

• Comfort working in highly iterative, test-and-learn creative models

Core Competencies & Behaviors

• Consumer-obsessed mindset with a passion for commerce storytelling

• Entrepreneurial, ownership-driven approach with a nothing-is-impossible attitude

• Collaborative partner who thrives in cross-functional environments

• Curious and strategic thinker who balances creativity with business and performance goals

• Adaptable, resilient, and energized by fast-paced change

Tools & Capabilities

• AI tooling (ChatGPT, Claude, or equivalent) - required

• Working knowledge of DTC and e-commerce copywriting best practices

• Familiarity with performance marketing platforms and digital commerce environments

• Comfort collaborating within creative workflow tools and project management platforms

• Eagerness to quickly learn new product categories and technologies

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$48,800-$115,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]