The Opportunity
Compass is MassMutual's strategic advisor-facing portal currently used by the MassMutual Financial Advisors Distribution Channel, supporting 20K users. As the Compass Portal Owner - Operations, you will be responsible for ensuring that the portal continues to improve the advisor experience and supports the business strategic objectives. Portal owners collaborate with the key stakeholders, field communications and enterprise technology to perform portal analytics and data assessments to prioritize and add new functionality and oversee search engine optimization to help support improved UX.
The Team
As part of Brand, Product and Affiliated Distribution, the Distribution Platforms, Readiness and Strategy team is responsible for driving strategy and execution related to technology, governance, reporting, readiness and change management to support MassMutual's product, marketing, and career distribution organizations. Within our organization, we place a premium on our creating a diverse and inclusive team, aligning priorities with key markets and distribution channels, while nurturing partnerships with key stakeholders based in transparency and accountability. It is expected to demonstrate accountability, agility, a dedication to be inclusive, a strong business acumen, and show courage, even in the most difficult situations. We also highly value strong communication skills, a passion for learning, leadership traits, resilience, and self-awareness.
The Impact
- Drive the continual update and application of the measurement framework.
- Translate high level business goals, leverage analytics and user/stakeholder feedback to continually improve the field communications process via the portal and to evaluate overall site health by driving an audit process
- Employ web analytic tools and techniques to unlock valuable insights into user behavior and website performance
- Ensure that the portal navigation and search engine performance is continually improving by consulting with SEO business and ETX resources to create standards and review metrics/user feedback
- Consult with the Content and Communications Team to provide subject matter expert support for website governance in terms of job functions, workflows, and provide recommendations for driving an increase in their maturation model for the organization
- Apply user-centered research, business needs, and UX principles to make recommendations to style guides for writers to guarantee consistency across structured content
- Analyze content reusability, working with content teams representing distribution channels and the business owners of the content
- Partner with ETX to evolve the Contentstack and Algolia platforms, providing content strategy, business architecture, and business subject matter support to make appropriate decisions about enhancements and new features
- Work closely with ETX UX Team to continually assess the user experience by utilizing user testing and analytics evaluation
- Provide business leadership updates to prioritize and sign off on business requirements for improvements to the site including content model improvements, portal functionality, search optimization, and authoring enhancements
- Template creation and optimization to ensure they will improve the overall advisor experience and to evaluate implications to content and audiences
- Create visually compelling and polished presentations that effectively tell the story and convey critical messages
- Lead ad-hoc projects
The Minimum Qualifications
- Bachelor's degree or 4+ years equivalent work experience
- 7+ years of experience in financial services or business industry
- 5+ years of experience managing a large-scale business portal
- 3+ years experience managing web analytics and working in Google Analytics
- 3+ years experience with Microsoft Excel
The Ideal Qualifications
- 5+ years experience managing web analytics and working in Google Analytics, specifically GA4
- Excellent interpersonal communication, coordination, and planning skills with cross-functional teams
- Experience working in partnership with technical internal, business and vendor teams
- Experience monitoring search trends
- Working knowledge of user experience and design principles
- Working knowledge of content management
- Experience developing large scale content strategies
- Strong analytical/problem solving and project management skills
- Highly skilled in developing and delivering high-impact presentations
- Experience working in Microsoft Project and Microsoft Planner
- Comfort interacting with all levels of leadership
What to Expect as Part of MassMutual and the Team
- Regular meetings with the Enterprise Technology Teams and Content Communications Teams. Participation in steering committees and content governance committees
- Focused one-on-one meetings with your manager
- Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
- Access to learning content on Degreed and other informational platforms
- Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
#LI-DK1
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
Salary Range: $115,900.00-$152,100.00
