Channel & Content Senior Specialist

Position Title: Channel & Content Senior Specialist
Position Type: Regular - Full-Time
Requisition ID: 40731
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
Reporting to the Director, Brand & Communications, as a Channel & Content Senior Specialist you will play a key role in managing and maximizing the potential of our internal communications channels-including our intranet, internal social media, email, and more. Helping to reach over 20,000 McCain team members around the world.
Grounded in our business priorities, you will also craft compelling content to ignite our McCain Foods corporate brand and related communication campaigns across our channels.
You'll be working with a dynamic and driven team, based in different locations-giving you a truly global experience.
In addition to overseeing content strategy, the role involves managing the technical aspects of our communication platforms to ensure seamless functionality and accessibility. This includes monitoring system performance, troubleshooting issues, and collaborating with IT to implement upgrades or enhancements as needed.
Are you a communicator and content creator? Are you excited about marrying together data, insight, and creativity? We're seeking an agile and talented communicator to join our Global Internal Communications team-to manage our internal communication channels and create engaging content.
What you'll be doing.
Channel management

• Manage our global internal corporate communications media plan.
• Manage day-to-day content/news requests, aligning with the media plan.
• Manage day-to-day posting of global content on our digital channels-internet, internal social media, email platforms, and more.
• Drive the strategy and day-to-day management of our internal communication channels-maximizing their potential based on insight and data.
• Report on channel and campaign performance (quant and qual data).
• Partner on synergies across our internal / external corporate communication channels.
• Partner on our talent recruitment channels to maximize their potential.
• Partner on the development of new channels or communications technology.
• Support the enablement of AI across our channels.

Content creation

• Active journalism within McCain, seeking out stories to amplify on our channels.
• Partner with the Internal Communications team to amplify campaigns across our internal channels (and with our external corporate social media team depending on the topic).
• Hands-on design and creation of content (short-form written, graphics, animation, video), supporting internal campaign activation.
• Drive to push our creativity and engagement to the next level, embracing creative tools and AI.

Execution excellence

• Ensure content is delivered on time and as planned.
• Ability to comfortably pivot and be responsive to a fast-paced and dynamic environment.
• Actively track and report data on key metrics to gauge content and campaign success.
• Conceptualize and design visually stunning content, graphics, and communication materials.
• Drive efficiency, simplification, and effectiveness across everything we do.
• Handle multiple projects simultaneously, meeting deadlines and maintaining high quality, accuracy, and creativity.
• Ad hoc deliverables to support Global HR and Communications goals.

What you'll need to be successful.
Qualifications

• Business or professional degree desirable, but not required.

Experience

• Exceptional communication skills and strong business acumen .
• Comfortable dealing with data, and ability to interpret into recommendations.
• Skilled in website and email platform management-or similar types of CMS.
• Hands-on experience creating engaging content-including strong design skills and short-form copywriting skills.
• Skilled and experienced in filming and video editing for content creation.
• Skilled in Microsoft, Canva, Adobe Creative Suite (desirable), and AI tools to bring content to life.

Approach

• Excellent project management skills with high degree of agility.
• Highly organized with strong attention to detail.
• Positive, proactive, calm under pressure and able to adapt quickly.
• Ability to manage competing priorities under tight timelines.
• Highly creative mindset with a passion for pushing boundaries.
• Intellectual curiosity with a commitment to continuous improvement.
• Ability to connect with stakeholders across the business.
• A self-starter who is comfortable working with a team based in different locations.
• May require some travel.

About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Compensation Package : $58,800.00 - $78,500.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Communications
Location(s): CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)