Block Partner Marketing Lead

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
About the Role
Block's growth increasingly depends on the strength and clarity of our partner go-to-market motion. We're hiring a Partner Marketing Lead to build and run scalable partner marketing programs that deliver measurable outcomes across our B2B sales-led and self-serve GTM motions.
This role will lead a senior team of partner marketers through execution, measurement, and iteration. The Partner Marketing Lead will be responsible for standardizing how we show up with partners, introducing clear playbooks and packages, and ensuring partner marketing investment aligns with opportunity size and business impact.
This is a highly cross-functional leadership role that sits at the intersection of Partnerships, Sales, Product Marketing, and Channel Marketing teams.
What You'll Do:

• Build and own Square's partner marketing playbook, introducing clear, tiered programs that align marketing investment to partner opportunity and outcomes (e.g., SALs and ToFs).

• Lead end-to-end partner go-to-market execution, ensuring partner marketing drives measurable impact across both sales-led and self-serve motions.

• Manage and develop a senior partner marketing team, setting clear ownership, priorities, and accountability tied to business results.

• Build and nurture marketing relationships with key partners

• Bring operational discipline to partner marketing, establishing prioritization, intake, and reporting mechanisms that enable scale and continuous improvement.

What We're Looking For:

• 12 years of experience in marketing or similar GTM roles at relevant SAAS or FinTech
• Proven experience building repeatable partner programs or tiered offerings.
• Deep understanding of sales-led organizations
• Strong track record partnering with Sales, Partnerships, and Product Marketing teams.
• Experience managing senior individual contributors in high-ownership roles.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$217,800 - $326,800 USD
Zone B:
$217,800 - $326,800 USD
Zone C:
$217,800 - $326,800 USD
Zone D:
$217,800 - $326,800 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.