Jobs at Optro

Own and optimize the marketing technology stack, particularly Marketo and its Salesforce integration. Manage lead lifecycle, scoring, nurture programs, email operations, attribution, tracking, data quality, integrations, and campaign governance. Troubleshoot system issues, document processes, direct an external agency, partner with Demand Gen, Events, and Sales, and apply AI to marketing automation and quality assurance.

Owns marketing analytics and measurement across campaigns, channels, attribution, funnels, pipeline forecasting, and ROI. Builds AI and machine-learning solutions for propensity scoring, forecasting, anomaly detection, and automated insights. Maintains dashboards and marketing data infrastructure, partners with Marketing Operations, Demand Generation, Sales Operations, Finance, and Data Engineering, and delivers executive-level recommendations. Mentors analysts and establishes standards for responsible, accurate, and actionable marketing analysis.