Expedia Group Offices

Execute end-to-end email, landing page, and SMS marketing campaigns in Salesforce Marketing Cloud. Build journeys, triggered emails, automated workflows, segmentation, personalization, and A/B tests. Monitor deliverability and performance metrics, optimize campaigns to improve leads, RSVPs, engagement, and conversions, and maintain reliable automations. Collaborate with national media and franchise teams while supporting inquiries from franchisees and vacation consultants.

Supports Expedia Group’s B2B cruise business as a subject matter expert and primary partner contact. Manages partner onboarding, platform configuration, custom branding, testing, troubleshooting, escalations, and operational support. Coordinates cross-functional teams and third-party providers, supports business development with cruise expertise, tracks partner and platform metrics, manages feedback, and contributes to system integrations, platform roadmaps, and feature launches.

Develop media strategies for Expedia Group Advertising by analyzing audiences, recommending media mixes, allocating budgets, and translating booking, search, industry, and macroeconomic data into actionable campaign insights. Support global advertising partners, collaborate with sales teams, contribute to revenue growth, and improve analytics systems, tools, and processes through cross-functional work with Analytics, Yield, Operations, Strategy, and Product.