The Product Marketing Manager is responsible for developing go-to-market plans for standalone products, executing marketing strategies, creating marketing materials, managing product launches, and conducting competitive analysis.
As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.
We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
Position Overview
The Product Marketing Manager, PLS (PMMP) will be responsible for developing and executing go-to-market plans for Agiloft products with a special emphasis on developing, introducing, and maintaining our Product Led Sales (PLS) strategy for our standalone products.
Job Responsibilities
- Build and maintain a PLS market introduction and standard for appropriate standalone products
- Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues.
- Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles
- Work with adjacent departments to develop PLS-friendly user-onboarding, training, and engagement content for in-app, email, and online delivery
- Work with the marketing team to develop appropriate content for each stage of the sales cycle across all channels, particularly with regard to transitioning customers from self-management to Sales-led upsells
- Manage product launches and new software releases
- Participate in competitive analysis for assigned products, and share competitive learnings with marketing, sales, PM, and customer success teams
- Serve as primary Agiloft evangelist for assigned products by presenting at industry conferences, customer meetings, and other internal and external events
- Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets
- Develop customer insight through customer and prospect interviews and quantitative surveys
- Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams
- Other duties as assigned.
Required Qualifications
- Minimum of five years Product Marketing experience
- Minimum of two years’ experience with Product Led Growth (PLG) or Product Led Sales (PLS)
- Demonstrable ability to develop content such as white papers, product presentations, etc.
- Experience managing product positioning and competitive analysis
- Experienced in launching products
- Experience collaborating effectively across functions like sales and product management to achieve results
- Experience delivering compelling product marketing results and product revenue growth
- Experience managing and developing new product marketing programs with clear data-driven results
- Demonstrated success in driving successful customer engagement leading to customer advocacy
- Experience working with demand generation to deliver high converting programs
Preferred Qualifications
- Bachelor of Science or Bachelor of Arts degree or equivalent experience
- Knowledge of the contract management, legal tech, procurement, or sales operations marketplaces
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at [email protected].
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
Applications will be reviewed as submitted. There will be no application deadline for this opportunity.
Top Skills
Artificial Intelligence
Contract Lifecycle Management Software
Data-First Agreement Platform
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