Associate Director, Campaign Operations

Job Description:About the Role

The Associate Director position is responsible for executing comprehensive campaign strategies for Dow Jones. You will lead a team in designing and implementing effective website and ecommerce programs across Dow Jones flagship sites to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of marketing automation principles, data analysis, and customer segmentation. This position resides in the Marketing Operations team within the Marketing Organization. This person plays a critical role in implementing testing initiatives, quality control of our onsite promotions, as well as generating new business via nurturing relationships.

You Will:

• Manage a team of two to support various business units and stakeholders with ad ops requirements
• Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website
• Execute the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
• Management of the website campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
• Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness
• Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights
• Implement campaign metadata tagging to track and analyze website traffic and work with data science team to provide data insights via reports/dashboards
• Manage digital asset library and data dictionary
• Perform continuous quality assurance of web placements as well as user acceptance testing
• Work closely with the offer management team to execute a comprehensive e-commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors
• Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence
• Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
• Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities
• Collaborate with cross-functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints
• Lead and mentor the team, fostering a collaborative work environment
• Partner with direct manager and marketing partners to find opportunities for process improvement and increased efficiency

You Have:

• Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics
• Minimum 10 years experience in marketing operations, marketing automation or similar position preferred
• 5+ years of experience in website operations management preferred
• Strong technical proficiency with HTML5, CSS, JavaScript, and ad tag troubleshooting
• Hands-on experience with digital platforms, including ad servers, DSPs, DMPs, and tag management systems
• Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack
• Advanced knowledge of paywall platforms such as Piano Composer
• Knowledge of Wordpress preferred
• Knowledge of the ecommerce space
• Experience in the use of third-party data sources for data mining and audience segmentation
• Strong leadership and team management experience
• Project management skills a must, with experience in project management software such as JIRA
• Attention to detail and proficient quality assurance abilities
• Time management and prioritization skills a must
• Quick problem solving skills to address roadblocks and production issues
• Strong written and oral communication skills needed
• Experience in the development and use of business analytics, KPIs, and dashboards
• Proven technical, analytical, and quantitative skills

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $135,000 - $165,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..