Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
As Relay expands our Demand Generation strategy in 2026, we’re investing in more targeted ways to reach high-quality accounts that haven’t yet discovered Relay. Account-Based Marketing (ABM) is a critical part of that evolution, helping us build a distinct sales-assisted growth motion alongside our self-serve funnel.
We’re looking for an Account Based Marketing (ABM) Manager to build and execute Relay’s ABM motion from the ground up. This is a highly hands-on, execution-focused role responsible for driving net-new, sales-assisted pipeline through scalable, one-to-many ABM programs. You’ll operate at the intersection of marketing, sales, and revenue operations—building targeted account programs, running experiments, and translating insights into repeatable growth. This role sits within Demand Generation and is ideal for someone who thrives in ambiguity, enjoys building from scratch, and is energized by fast iteration and impact.
What You’ll Be Doing
Own the execution of Relay’s one-to-many ABM programs, translating high-level strategy into repeatable campaign execution that drives net-new pipeline for the sales-assisted funnel
Build, segment, and activate targeted account lists by firmographic criteria
Craft and execute ABM campaigns across paid media, email, web, and direct mail, partnering closely with the rest of the marketing team to deliver cohesive, account-focused experiences
Operationalize ABM outbound workflows, helping enable automated or semi-automated SDR motions that increase awareness and conversion
Design and run fast, lightweight ABM experiments focused on verticalization and personalization—testing new ideas quickly and iterating based on performance data and sales feedback
Track and communicate ABM performance, including account engagement, demo quality, and pipeline contribution in partnership with RevOps and Analytics
Share learnings, insights, and recommendations across Demand Generation and Sales, helping shape how ABM evolves as a scalable growth lever at Relay
Work closely with RevOps to ensure ABM programs are executed cleanly, supported by the right tooling, and built to scale as the program matures
Who You Are
You have 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles, and you’re comfortable being highly hands-on—pulling lists, building assets, launching campaigns, and managing execution details end to end.
You have experience working closely with Sales and SDR teams, particularly in outbound or sales-assisted motions, and you think about marketing through a revenue lens with a strong focus on lead and demo quality.
You’re highly organized and comfortable managing multiple campaigns and experiments simultaneously, even when priorities are evolving.
You enjoy building in ambiguity and are energized by testing, learning, and iterating quickly rather than following a rigid playbook.
You’re a clear communicator and strong cross-functional partner who can collaborate effectively across marketing, sales, and operations
Bonus Points
You’ve supported or helped build ABM or outbound marketing motions from scratch
You have experience marketing to SMBs or working in fintech or financial services
You’ve worked in a fast-growing company where processes and programs were still being defined
The Interview Process
Stage 1: A 45-minute Google Meet video call with the Hiring Manager.
Stage 2: A take-home case study, followed by a 60-minute Google Meet video call with members of our marketing and sales teams.
Stage 3: A 45-minute in-person interview with a member of our leadership team.
Our Compensation Approach
We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
The annual salary range for this role is $117,000 CAD to $143,000 CAD.
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD per year. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.
Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you.
Join Us
We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.
